I began by interviewing the business owner to gain insight into both his existing client base and the types of clients he hoped to attract. From there, I developed a user persona to better understand the typical website visitor and conducted a competitive analysis of other home builders in the area. The research revealed that many competitors lacked strong branding and cohesive design, presenting a clear opportunity to position this business as more polished and professional. By modernizing the company’s website and visual identity, we created a stronger digital presence that directly resonated with their target audience. As a result, the business saw a 27% increase in leads and overall engagement using the exact same marketing strategy as before, demonstrating the tangible impact of thoughtful UX and UI design.