I began by gathering feedback from our users and creating a feature prioritization matrix to identify which features were essential and which could be simplified. I also conducted a competitive analysis of other CMS platforms to inform the redesign. One of the key outcomes was the page builder, which enables our web builders to insert curated sections such as testimonials, services, and project pages using short codes. This streamlined content creation across client websites and resulted in a Footbridge Media branded CMS that is both robust and efficient.